IDENTITY BRANDING DEFINED… A brand’s name, communication style, logo and other visual elements to be perceived by a consumer base.  The components of a brand, (i.e. name, logo, tone, tagline, fonts, marks, etc.) are created in an effort to sell or promote goods and/or services within the marketplace.  In short, a symbol connected to a name for the purpose of promotion.

THINK IDENTITY BRANDING IS A NEW IDEA?  Think again! Identity Branding has a LONG and rich history dating back to the industrial revolution of the 19th century! Common household goods were being produced in factories at a fast rate, so companies needed to find a way to differentiate themselves and convince buyers they were as trustworthy as local producers. These efforts evolved from simple branding of products to advertisements that included all sorts of things like jingles and songs, mascots, cartoons, and other sales techniques.  A British brewing company called  Bass & Company, and a food processing company known as Tate & Lyle both claim to have the oldest trademarked brands around. Other brands that emerged in that period include Quaker Oats, Aunt Jemima, and Coca-Cola!  So as you can see, Identity Branding has been around for a very long time and is still being used today, more than ever!

WHAT IS YOUR IDENTITY BRAND MESSAGE? When building a brand it is important to determine what your key goals are, who you are trying to reach, what kind of personality you want to exhibit to the world, and what message you want to communicate to your market.  What is your message?  Not sure? Let us help you find it!

DO I NEED BRANDING? In today’s challenging world of competition, the answer is a definitive YES! Your image, your company, your products and/or your services absolutely need branding if you wish to achieve success.  As leaders in the technology field, we know how to help create that winning magic formula to get you branded and in front of your target audience.  Planning these things involves strategy, patience and just the right creative spark to make it work.  Identity Branding is a huge part of that plan. Dream Builders knows how to make your dreams a reality!