BLOGGING…

WHAT IS IT REALLY? WHY DO I NEED IT?

BLOGGING... WHAT THE HECK IS IT ANYWAY?

We are asked this question constantly Blogging by its definition is a writing tool. That means writing about an event, a situation, a topic, a product, a review, or anything else you can think of.  More specifically, a blog is a content marketing tool, but it’s really so much more than that. Blogging is the gateway to “all things content.” It is a way to add fresh material to your website on a regular basis and engage online viewers on a regular basis.

DOES ANYONE REALLY CARE ABOUT MY BLOG?

THE ANSWER IS YES! Blogging is loved by search engines like Google, Yahoo and Bing and is the life blood of social media sites such as Twitter, Facebook, LinkedIn, Pinterest, etc. And yes, humans love blogs, too!  Blogging has become the rocket fuel of the online world and the stuff optimization tools (SEO and SEM) are made of. Maybe you’ve tried blogging, but didn’t work out for you.  That doesn’t mean blogging doesn’t work because it DOES work! It’s all about trial and error and finding out what works for YOU.  There are bloggers out there who make their living solely off of blogging, so believe us when we say blogging works!

EVEN MORE REASONS TO BLOG...

Blogging adds refreshed content to your site on a regular basis. Adding content regularly on topics related to your business, industry, organization, products or service increases your credibility, authority and reach. People will perceive you to be “that expert” as they read your blog posts. What should you write about?  The sky is the limit!  Anything! Everything! Teach people something new. Give them “inside info.” Share something cool that you or your company is doing in the community. Discuss beliefs or causes.  You will remain relevant, stay connect with key people, and people will want to hire you or enlist your services. It works! But, you must also put in the effort to “make it work.” You will receive what you invest and then some!

IT'S FREE AND IT WORKS! SO GET BUSY!

Remember, blogging is a free gift.  It is the gift that keeps on giving, so long as you give to it first. Blogging is also a TOOL.  It can only produce what you put into it.  So when you are really ready to commit, jump in with both feet and don’t look back!  Be consistent, give it time, and give of yourself honestly. Your readers will KNOW if it’s from the heart and mind. If your message is true, you will find success faster than you can imagine! So get blogging and become that success we know you can be!

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